Teamwork is a wonderful thing, but technology allows us all to be teams of one these days. Over dinner and a glass of something (I believe it was water) the other night, a friend told me about her husband’s new album. Not for him expensive studios and mixing desks and wee CDs for sale, not that we have any record shops left (sigh!). No, he made it totally alone, playing the guitar in his living room, adding the other instruments on his computer and producing the whole thing to a point where he was able to market it online. Brilliant!
Would it have been a different album if he had made it with a team? You bet! Would it have been better? No, it would have been different. He hasn’t had to alter his vision and if we don’t like it, well, that’s up to us. He likes it, is proud of it, and that’s enough. Having listened to it, I can tell you I think it’s brilliant. No, I’m not biased. I’d like to tell you more, but I’m hoping to interview him for the podcast, when all will be revealed. (I know, another shameless teaser advert.)
I also follow a number of self-published authors on social media and I am always amazed at their commitment, not just to their writing, but to the time they put in to engaging with readers. Not to mention the hours spent on marketing and publicity.
Like my musician friend, I like to create alone, but I also like a good natter. In fact, you’d be hard-pushed to find somebody who loves a good natter more than I do. Plenty of my best ideas come to me in ‘lightbulb’ moments during conversations, moments I wouldn’t have had alone. But these aren’t forced moments, where each of us is compelled to come up with brilliant ideas as the clock ticks down, like an episode of ‘Countdown’. I fear the yawning chasm of an empty diary awaits, should I introduce brainstorming sessions into a girls’ night out.
For brainstorming is what that would be, and although it might seem like the new rock and roll, given the importance so many organisations give to it, it has serious limitations. In any group of people, organisational dynamics will tend to trump the generating of ideas. A shy person with a brilliant idea is likely to take a back seat to a more dominant person in the group, even if their idea isn’t as good or as innovative. There’s also less pressure on us if we work in a group. We don’t need to give 100% of ourselves, we can just be a constituent percentage of the whole. All that wasted percentage left over! I learnt a new term for this today, it’s called Social Loafing. I like to learn new things.
So, better then to work alone? And how does this affect us creatively?
Well, getting the best ideas doesn’t necessarily mean working in a freezing, friendless garret. Why not get your ideas down on paper, work on them and then test them out on the world? For our creative endeavours,it helps to have clarity of vision, before you get your feedback. I read recently that the great Philip Roth always tests out later drafts of new novels on a group of readers. Not his first draft, mind, maybe his third or fourth.
Of course, many brilliant things are created by teams of people, but I bet you’ll find, if you strip the thing right back, that the basic idea came from one person.
FACT: All the brainstorming in the world won’t give you an idea. It can help to develop one, or plant the seed of one but the idea comes from inside you, either as a result of something someone said, or a thought you had, or….well, who knows where ideas come from? You can’t buy them on eBay, that’s for sure.
In life, in work, in creative endeavours, our new ideas, whatever they are, move us forward. Be a team of one, and keep the ideas coming. Write them down, because, if you can’t use them today, there’s always tomorrow. Not all of them will work, but that’s ok. And when you have a pile of ideas, you can take your Team of One (yes, capitalising now) out for an awayday, or a posh lunch, or even a Christmas party. Because more than a good natter, we all like a party.
Keep the ideas coming, and happy creating until next time.